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The Step-by-Step Outbound Plan for Booking 20 Qualified Calls a Month

Booking 20 qualified calls a month sounds like a lot, but with the right outbound plan in place, it’s more than achievable. Whether you’re a B2B company looking to scale, or a team that’s struggling to fill your calendar with quality prospects, the secret lies in having a well-structured, strategic approach to outbound sales.

At DMFunder, we specialize in helping businesses build systems that generate high-quality leads and close deals without wasting time on low-value prospects. In this blog, we’ll walk you through a step-by-step outbound plan that will help you consistently book 20 qualified calls a month, and turn those calls into valuable, long-term client relationships.

1. Define Your Ideal Client Profile (ICP)

Before you start reaching out, it’s critical to define your Ideal Client Profile (ICP). If you don’t know exactly who you’re targeting, your outreach efforts will be unfocused, and you’ll waste time connecting with the wrong people.

Your ICP should include:

  • Industry: What industries are most likely to benefit from your product or service?

  • Company size: Are you targeting startups, mid-market companies, or enterprises?

  • Decision-makers: Who are the key decision-makers you need to engage with? Are they CEOs, CTOs, marketing directors, or procurement managers?

  • Pain points: What challenges are your prospects facing that your solution can solve?

At DMFunder, we help you refine your ICP and ensure that your outreach is laser-focused on prospects who are most likely to convert. With a clear understanding of who you’re targeting, you’ll be able to craft more personalized and relevant outreach messages that get results.

2. Build a List of Qualified Leads

Once you’ve defined your ICP, it’s time to build a list of qualified leads. There are a few ways to gather leads:

  • Use LinkedIn: LinkedIn is an excellent resource for B2B prospecting. Use advanced filters to find decision-makers within your ICP and build a list of leads to reach out to.

  • Leverage databases: Use services like Crunchbase, ZoomInfo, or Upwork to find businesses that match your ICP and gather contact details for decision-makers.

  • Referrals and networking: Reach out to your existing network for referrals, and don’t forget to tap into industry-specific groups or events.

At DMFunder, we help you automate the process of gathering leads by using advanced prospecting tools, so you never run out of high-quality contacts to reach out to.

3. Craft Personalized Outreach Messages

The key to booking qualified calls is personalization. Gone are the days of generic cold emails and LinkedIn connection requests. To truly capture a decision-maker’s attention, you need to send a message that speaks directly to their pain points and business needs.

Here’s a simple structure for crafting personalized outreach messages:

  • Subject Line: Make it intriguing and relevant to their business.

  • Opening: Introduce yourself and quickly mention how you came across their profile or company.

  • Pain Point: Acknowledge a challenge or need you’ve identified in their business.

  • Solution: Briefly explain how your product or service can help solve this problem.

  • Call to Action: Suggest a time for a brief call to discuss how you can help.

For example, if you’re reaching out to a marketing director at a growing tech company: “Hi [First Name],
I noticed that [Company Name] is expanding rapidly in [Industry], and I wanted to reach out because many companies in your space are struggling with scaling their [specific process] without compromising on quality.
At DMFunder, we help businesses like yours streamline [related process], and I’d love to show you how we can help. Would you be open to a quick 15-minute call next week to explore this?
Best,
[Your Name]”

By showing that you understand their business and offering a solution, you increase your chances of securing a call.

4. Automate and Scale Your Outreach

While personalization is key, you don’t have to manually send hundreds of emails or messages each month. This is where automation comes in. Use tools like LinkedIn Sales Navigator, outreach automation software, and CRM systems to scale your outreach without losing personalization.

At DMFunder, we specialize in setting up automated outreach systems that allow you to send personalized messages at scale. We help you create sequences that nurture leads over time, follow up at the right intervals, and ensure your outreach is always relevant. This automated approach frees up your time and allows you to focus on having meaningful conversations with the prospects who respond.

5. Follow Up Consistently

Not everyone will respond to your initial outreach, but that doesn’t mean they’re not interested. Consistent follow-ups are critical for booking qualified calls.

Here’s how to structure your follow-up strategy:

  • First Follow-Up: Send a gentle reminder a few days after your initial outreach. Keep it friendly and offer additional value or insights.

  • Second Follow-Up: If you don’t hear back after the first follow-up, send a more direct message asking if they’re still interested in connecting.

  • Third Follow-Up: After the second follow-up, if there’s still no response, send one final message. At this point, it should be a polite “break-up” message, letting them know that you’ll stop reaching out but that you’re available if their needs change.

At DMFunder, we use our CRM to track all communications and automate follow-up sequences to ensure no lead slips through the cracks. We help you stay consistent without overwhelming your prospects.

6. Qualify Leads Before the Call

Not all leads are created equal. Before you invest time in a call, make sure the lead is genuinely qualified. There are a few ways to qualify leads:

  • Use a Lead Scoring System: This system ranks leads based on how closely they match your ICP and how engaged they are.

  • Pre-Call Surveys: Use short surveys to confirm that the lead is a good fit before scheduling a call.

  • Ask the Right Questions: When you first connect with a prospect, ask qualifying questions to make sure they’re in a position to benefit from your solution.

By qualifying leads before the call, you ensure that your sales team spends time on leads that are most likely to convert.

7. Track, Measure, and Optimize

Finally, tracking and measuring your outreach is key to improving your results. Monitor key metrics such as response rates, open rates, and conversion rates to identify what’s working and where improvements are needed. Regularly analyze your outreach campaigns and make adjustments based on the data.

At DMFunder, we help you track your outbound efforts with our CRM system, giving you real-time insights into which strategies are most effective. We use data to continuously refine your approach and improve your results.

Conclusion: Booking 20 Qualified Calls a Month is Within Reach

Booking 20 qualified calls a month doesn’t have to be a daunting task. By following a structured, targeted outbound plan, defining your ICP, building a qualified lead list, crafting personalized messages, automating your outreach, and following up consistently, you can fill your calendar with high-quality prospects who are eager to learn more about what you offer.

At DMFunder, we specialize in helping B2B companies streamline their outbound sales process and generate high-quality leads that convert into long-term clients. If you’re ready to start booking 20 qualified calls a month, contact us today. Let’s build a system that works for you.